分析百度搜索算法中:收录骤增骤减背后的原因

在我的印象中,百度是最为古怪多情的一个搜索引擎,没有之一。

众多站长对百度也是又爱又恨,可奈百度在国内份额太大,作为SEOer、站长,不得不好好研究百度搜索引擎优化的方法、技巧。笔者接触互联网来,也有4-5年左右,虽然称不上“老”,但对SEO这块还是颇有研究,正好把我对百度搜索优化的经验分享给大家!

关于搜索引擎对网站的惩罚,如以下3种情况最为常见:

1、内页被搜索引擎收录,首页不见了

2、关键词排名下降

3、收录下降、停滞

以上3种情况算是比较常见,当然还有很多情况,在这里就不一一给大家说明了,既然是经验之谈,对于网站被百度搜索引擎惩罚的各种情况,都可以相互借鉴,进而学以致用,快速的提高网站排名情况!

这篇文章都是笔者亲身经历,并加以总结,从而得出来的结论,虽然不能说正确无误,但还是有很多的借鉴、学习的方面。

前段时间,笔者对个人博客进行了TDK修改(T:title,页面的标题;D:Description,页面的描述文字;K:keywords,页面关键词),对于懂点SEO基础的读者应该清楚TDK的修改会给网站SEO的情况带来多大的麻烦,为此,笔者花了将近半个月的时间,才使网站在搜索引擎中的SEO情况步入正轨。

在此期间,除了稳定增长收录等情况外,出现过一次收录骤增骤减、关键词排名迅速上升的情况。

针对于这种情况,最开始笔者以为百度又要给我脸色看了,据我多年的SEO经验,也发生过这种情况,不过没出现骤增。也有很多SEOer说:百度惩罚站点的某些情况下,最开始会给你好的收录和排名。

这句话并非没道理,很多时候确实会遇到这种情况,但是这种情况也让笔者心里不踏实,毕竟突然收录骤增太过突然和高猛,原本要三个月完成的收录量,直接一天做完。有点激动也很担忧,在我看来,超出了常理的范围标准,必定会带来更大的打击。

收录骤增骤减背后的原因

果不其然,这种收录骤增的情况没持续多久就迎来了暴风雨。要说得形象点的话,这就像是牢狱的犯人,在即将被处死后吃一顿味美,让你乖乖的上路。

出现这种情况的时候,我还在隐隐期待些什么,比如:“关键词上升或下降”,然而事情来的这么突然也没给我做多少准备,所期待的变化也没有出现。相反是另外一种情况:网站收录如往常一样平稳上升、关键词排名也在上升。

当收录继续缓慢增长的时候,我就在思考:“难道是历经大难而后福?”,结果没高兴几天,收录又给降了下来,还好依旧在持续增长。

为什么会出现这种情况?

答:如果有遇到过“快照回光返照”的情况的站长,应该更好理解点。搜索引擎在不同的时间段都存了快照,从而导致回光返照。也就是说“假如你站点最近的快照是2018/04/8,而明天发现快照是2018/02/10。”这就是“快照回光返照”现象,这种现象并不会给网站带来什么负面的影响,所以不用担心。而这类情况无疑属于同一类,所以不用担心收录问题,迟早会回归正常。

对于关键词排名上升的解释:

在被搜索引擎惩罚之前,笔者个人博客的部分关键词就有了很好的排名,再加上近期外链增加等SEO因素,排名出现上升也正常。可能在网站恢复期排名会变更、不稳定,但好好地去做优化还是不用担心的!

如果遇到单方面的收录骤减该怎么办?

相信这种单方面收录骤减的情况,还是比较常见的,所以耐心的听听我下面给的建议和经验之谈。

单方面的骤减主要还是看数据的情况,这里讲的数据指的是:

1、网站SEO情况数据,包括收录、关键词排名、抓取频次、友链

2、近1-3周对网站进行优化的数据情况,可以是外联发布情况、友链交换情况、文章、还有对网站的修改情况

一个好的SEOer,要学会对数据的统计和分析,并在第一时间做出反应和应急措施,这样才能够使网站在搜索引擎的SEO情况更好!还有一点便是:通过收集过来的数据情况,分析其中反映的问题才是解决麻烦的根本所在。

当然,收集数据也必须要有一个观察周期。要知道,搜索引擎只是机器,只要还是机器,那必定有规律,学会利用这一点,也能在SEO的领域超越其他人!

不过,笔者一般都会统计2周左右的数据情况,根据问题的严重程度而定,也可以是半个月。像收录骤减这种情况,主要的就是观察收录方面的变动,其次就是各个方面(比如:蜘蛛抓取频次、关键词排名等)。

如果在这个周期内没有任何恢复的迹象的话,那很有可能遭到了搜索引擎更为严厉的惩罚也说不定,需要找到问题的根源并解决这种情况。

写在最后:

想要学会并了解百度SEO怎么做才最好,还是建议多关注百度站长平台最新算法、公告的相关信息,这样可以提前避免触碰到搜索引擎的雷区。此外就是网站的数据情况必须每天都要关注,这样才能找到问题并加以解决。

作者:时崎慕意  微信/QQ:2849605720

 

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